Mainframe: Our Logo is Our Philosophy

If you are into advertising or a fan of Mad Man you can see how it takes a lot of effort and a lot of scotch to come up with a great logo. After meeting with several designers Jason Grube got it just right. The typeface is inspired by the mid-century modern architect Richard Neutra. Neutra's architecture was sensitive to the surrounding environment and big on uncompromising functionalism: a blend of art landscape and comfort for domestic design. That's exactly how we feel about framing. Great framing should quietly enhance an interior space while serving to highlight the importance and beauty of the art it protects. That's our philosophy.